COUNTRY-WIDE FOOTBALL FIND
State Farm was looking for a new way to extend their partnership with Patrick Mohomes and Aaron Rogers while rewarding State Farm fans.
Using Vatom Smart NFT’s State Farm fans were able to search for virtual footballs that were dropped all over the U.S.A. The more footballs they collected the more prizes they won. Virtual footballs could then be redeemed for signed memorabilia, free tickets to games, and more.
State Farm had hoped 500,000 footballs would be collected over a 3-day period. What happened? More than 1.3 million were collected!