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30th August 2022 in

Vatom & WPP Partner For First Ever Launch Of An Electric Car In The Metaverse

See how Vatom powered the first-ever electric vehicle launch in the Metaverse, the VolvoVerse. A collaboration between multiple WPP agencies including YONDER in support of the launch of the Volvo XC40 Recharge in India, this project leveraged Vatom’s Web3 platform to enable a highly successful launch at scale in a developing market – with access to the VolvoVerse made possible via no more than a personal computer or Smartphone.