Vatom Coverage: MetaFests and Vatom partner to Launch UK Festivals ‘Digital Lanyard’
MetaFests, the UK-based Web3 specialist for festivals, has partnered with leading US-based Web3 technology platform Vatom, to launch ‘Digital Lanyard’. The collaboration gives organisers instant, year-long fan engagement and enhanced monetisation powers.
‘Digital Lanyard’ is a revolutionary blockchain-powered toolkit, fast-tracking festivals’ access to the multiple benefits of Web3, via Vatom’s powerful digital platform. The web3 technology has been proven at scale for global events, such as elrow events across Europe, including their Summer season in Ibiza, Monegros Desert Festival in Spain, and iHeart Radio Music Festival in Las Vegas. The first UK festival confirmed to be using ‘Digital Lanyard’ is Lakefest, previously announced to be the UK’s first music festival to position NFT technology at the heart of the experience for all 20,000 visitors in 2023.
Based on the Vatom Universal Wallet technology, ‘Digital Lanyard’ offers a familiar app-style experience that makes it simple for fans to receive essential event information and pre-event branded activities, earn on-site rewards, and post event communications. ‘Digital Lanyard’ provides an easy to use Web3 suite including a blockchain enabled wallet for collectibles, including photos from the event, an augmented reality viewer, smart digital objects and collectibles, while maintaining a seamless onboarding experience for the fans and providing invaluable insights to event organisers.
Before the event, attendees can earn loyalty points for actions set by the event, such as making an early ticket purchase or booking a green travel option. Once onsite, the platform enables fans to gain further rewards for arriving early, supporting charity partners, eco-responsibility and spending behaviours.
After the event, ‘Digital Lanyard’ extends the visitor experience year-round, empowering the organiser to maintain the visitor’s attention and fortify their loyalty with a continual stream of multimedia content, collectibles, competitions, games, rewards and offers, from next year’s tickets to real and digital merch, to brand partner discounts redeemable in the real world.
Steve Machin, Vatom’s Global Director of Entertainment comments: “The power of Web3 applied to live events means that the types of authentic audience connections we have been wanting to deliver are possible in a fun and fan-friendly way. We are thrilled to be working with MetaFests, who are bringing all of their festival expertise to this ground-breaking product. We’re already excited to see the reaction to the ‘Digital Lanyard’ on the event side, along with brands looking to connect with the music community across the UK festival landscape.”
Steve Jenner, MetaFests’ Founder and Director adds: “It has already been shown that Web 3 tech can solve some of the festival industry’s greatest tribulations, from cashflow seasonality to a lack of visibility on customer activities inside the event, let alone outside it. Digital Lanyard now offers event operators transformative new powers to level-up their businesses without requiring any additional knowledge, time, skills, resources or visitor-intrusivity. As such, we’re thrilled to have formed this partnership with Vatom, who not only share our vision but come armed with the technology to make it an instant reality, having already proven it in a diversity of festival environments.”